History of Soap Flakes
No one knows when or
where
people first made
soap. The ancient Romans may have
used soap 3,000 years ago. People in
France used a rough soap about A.D. 100. Around 700, soapmaking had
become a craft in Italy. Spain was a leading soapmaker by 800, and
soapmaking began in England about 1200.
In the late
1700's, Nicolas Leblanc, a French
scientist, found that lye could be made from ordinary table salt.
Following Leblanc's discovery, soap began to be made and sold at prices
that almost everyone could afford.
Many early
settlers
in North America made their
own soap. They poured hot water over wood ashes to make the alkali
potash. Then they boiled the potash with animal fats in iron kettles to
make soap. The soap cleaned well, but much of it was harsh and had a
bad odor.
The
soap
industry in North America began in the
early 1800's. Some people collected waste fats from others and made
soap in large iron kettles. They poured the soap into large wooden
frames for hardening. Then they cut the hardened soap into bars that
were sold from door to door. Since the early 1900's, manufacturers have
made big improvements in the mildness, color, fragrance, and cleaning
ability of soaps.
The original maker
and inventor
of soap flakes, the Lever Brothers (now
Unilever), began making soap in 1884 and soap flakes in 1899. Until
their invention of soap flakes, washing clothes at home entailed the
tedious task of cutting off chips from large hunks of laundry soap for
use in creating sudsy water. The new soap flake product was named LUX
and was first imported into the United States in 1906.
One
year later, the Lever Brothers began manufacturing LUX at a factory in
Cambridge, Massachusetts. In 1915 the J. Walter Thompson advertising
agency began a tremendously successful advertising campaign that
introduced soap flakes to the American public. As the years passed,
Unilever produced LUX worldwide using contract manufacturers. In late
2001, Unilever quit the soap flakes business in response to a corporate
strategy of focusing on their largest brands.
Dri-Pak Ltd., the only
manufacturer of soap flakes in England, had been the European contract
manufacturer of LUX for many years while also producing soap flakes
for other
private label brands as well as their own Dri-Pak Pure Soap Flakes
brand.
The
soap recipe and manufacturing process have remained the same for over
100 years.
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